In 2021 I had a good job, a small savings, and a very large ego about what I understood about business.
A friend pitched me a cold storage distribution play. The numbers looked beautiful on paper. I put in ₦2.3 million. My entire savings plus a loan I told myself I could service easily.
Month three, the generator broke. Month five, our main client walked. Month seven, my business partner relocated to Canada with a polite goodbye text and no refunds.
I was left with debt, an empty warehouse lease, and a lesson that cost me more than I had earned in three years combined.
Here is what I know now that I didn't know then:
1. A business plan that relies on everything going right is not a business plan.
2. Never invest more than you can afford to completely lose — emotionally and financially.
3. Know your partner's exit terms BEFORE you start, not when things go wrong.
4. Due diligence is not paranoia. It is love for your own money.
I rebuilt. It took two years of quiet grind and a lot of humility. Today my business is profitable — smaller than I imagined in 2021, but real.
Lose wisely. Rebuild deliberately.
A friend pitched me a cold storage distribution play. The numbers looked beautiful on paper. I put in ₦2.3 million. My entire savings plus a loan I told myself I could service easily.
Month three, the generator broke. Month five, our main client walked. Month seven, my business partner relocated to Canada with a polite goodbye text and no refunds.
I was left with debt, an empty warehouse lease, and a lesson that cost me more than I had earned in three years combined.
Here is what I know now that I didn't know then:
1. A business plan that relies on everything going right is not a business plan.
2. Never invest more than you can afford to completely lose — emotionally and financially.
3. Know your partner's exit terms BEFORE you start, not when things go wrong.
4. Due diligence is not paranoia. It is love for your own money.
I rebuilt. It took two years of quiet grind and a lot of humility. Today my business is profitable — smaller than I imagined in 2021, but real.
Lose wisely. Rebuild deliberately.
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